Paid advertising

Microsoft Ads and Yandex Direct Management

Additional search advertising platforms, assessed against your buyers, budget and account requirements.

Microsoft Ads can provide an additional paid-search test for a business already advertising on Google. Existing campaigns can inform the structure, but imported settings, targeting, tracking and landing pages still need review. Cost per qualified outcome must be measured in your market.

Yandex Direct needs a separate market and account assessment. We review buyer relevance, account availability, billing and advertising requirements before agreeing a campaign scope. No platform is assumed to offer cheaper customers simply because fewer competitors appear to use it.

What is included

The final account, page and implementation scope is agreed before work starts.

Microsoft Ads import from Google, then rebuilt for the platform
Yandex Direct account setup, campaigns and moderation handling
Keyword and audience research specific to each platform
Ad copy adapted rather than copied across
Ongoing optimisation and reporting alongside your other channels

Who this is for

Businesses already running Google Ads that want to test additional search demand, and companies evaluating Microsoft Advertising or Yandex Direct for markets where those platforms are relevant.

Scope and platform suitability

We confirm the platforms, target markets, account requirements and measurement plan before quoting. Advertising spend is separate from the agreed management scope.

How the work is delivered

We first check the actual buyer market, account eligibility, billing availability and advertising policies. For Microsoft Ads, an existing search structure can inform the starting plan, but targeting, tracking and imported settings still need review. Yandex work is scoped around the market and the account that can actually be operated.

What to expect at handover

A cheaper click is not automatically a better lead. The test needs a budget, qualified-outcome definition and review date. Account setup, available targeting and approval requirements can change, so feasibility is confirmed before any spend or performance assumption.

Review your current advertising evidence · See cross-platform reporting scope

Common questions

It can be, if the platform reaches your buyers and the account can support a useful test. Compare qualified leads or sales and total effort; do not decide from click prices alone.

Feasibility depends on the account, advertiser, billing arrangements, target market and current platform rules. Those requirements are checked before a proposal or launch.

Start with where your actual buyers search. The relevant geography and platform availability are confirmed for your business rather than assumed from a generic market list.

Existing campaign research can inform the starting point, but account settings, supported features, tracking, locations and ad assets must be checked for the destination platform. The launch plan includes a platform-specific review.

Compare the same business outcome over a suitable period, using consistent qualification criteria and currency. Review volume, qualified lead or sale cost and total effort; lower click prices alone do not establish better performance.

Often paired with

Paid advertising Google Ads Management Research and audits Keyword Research Measurement Looker Studio Reporting and Dashboards

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal