Measurement

Looker Studio Reporting and Dashboards

A live report you can open whenever you want, instead of a PDF that arrives once a month and is already out of date.

A useful report starts with the decisions it needs to support. We agree the business outcome, reporting period and comparison before selecting charts, so the dashboard can answer where spend is going and which results need investigation.

Channel reports can use different conversion definitions, currencies and attribution rules. We document those differences and avoid presenting incompatible totals as if they measured the same thing.

The handover explains how to use filters, interpret calculated metrics and recognise delayed or incomplete data. Your team can then use the report alongside campaign and sales evidence.

What is included

The final account, page and implementation scope is agreed before work starts.

Data source connection across Google Ads, Meta, LinkedIn, Microsoft, Yandex and GA4
Data blending where channels need to be compared like for like
Calculated fields for ROAS, CPA and conversion rate, aggregated correctly
Custom dashboard design matched to your brand
Scheduled email delivery on whatever cadence suits you
Handover walkthrough so your team can read it without help

Who this is for

Teams tired of assembling reports by hand, business owners who want to check performance without logging into five platforms, and agencies wanting white-label dashboards for their own clients.

Build scope, data sources and ownership

The proposal confirms data sources, metric definitions, dashboard pages and handover. Any paid connectors or additional integrations are identified before work begins.

How the work is delivered

We agree the decisions the report must support, define each metric and connect the approved sources. The build puts spend and qualified outcomes ahead of diagnostic detail, with date controls, source notes and a clear definition of conversions. Refresh frequency depends on the source, connector and report settings.

What to expect at handover

You keep the report and access to your data. Paid connectors, warehouse work and unusual CRM integrations are scoped separately. The handover includes source ownership, refresh limitations and a reconciliation check. A dashboard organises the available evidence; it cannot repair missing tracking by itself.

Follow the Google Ads connection guide · See the labelled reporting demonstration

Common questions

Yes. Meta, LinkedIn, Microsoft Ads, Yandex Direct, Shopify, WooCommerce and most CRMs can be connected, some natively and some through a paid connector.

You do. It is built in your Google account where possible, and it stays yours if we stop working together.

Yes, a live dashboard comes with any management retainer. A standalone build for a business whose ads we do not manage is a separate project.

Not necessarily. Refresh timing depends on each data source, connector and report settings. The scope and handover explain expected freshness and processing delays so recent periods are not mistaken for complete results.

Use total spend divided by total relevant conversions for CPA, and total attributed revenue divided by total spend for ROAS. Do not average campaign-level ratios. Align currencies, date ranges and conversion definitions, and label attribution differences.

Often paired with

Measurement GA4 and Conversion Tracking Setup Research and audits Performance Marketing Audit Paid advertising Google Ads Management

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal