Measurement
Looker Studio Reporting and Dashboards
A live report you can open whenever you want, instead of a PDF that arrives once a month and is already out of date.
Most agencies report monthly because monthly reporting is easy to produce and easy to spin. A month is also long enough for a problem to become expensive before anyone notices.
A live dashboard changes the relationship. You can see spend, conversions, cost per acquisition and return on ad spend the moment you want to, across every platform in one view. It also means you never wait on me to know how the month is going.
I build these to be read by the person paying the invoice, not by an analyst. That means the numbers that decide budget go at the top, and the vanity metrics either go to the bottom or come out entirely.
What is included
Everything below is part of the work, not an upsell.
- Data source connection across Google Ads, Meta, LinkedIn, Microsoft, Yandex and GA4
- Data blending where channels need to be compared like for like
- Calculated fields for ROAS, CPA and conversion rate, aggregated correctly
- Custom dashboard design matched to your brand
- Scheduled email delivery on whatever cadence suits you
- Handover walkthrough so your team can read it without help
Who this is for
Teams tired of assembling reports by hand, business owners who want to check performance without logging into five platforms, and agencies wanting white-label dashboards for their own clients.
Common questions
Yes. Meta, LinkedIn, Microsoft Ads, Yandex Direct, Shopify, WooCommerce and most CRMs can be connected, some natively and some through a paid connector.
You do. It is built in your Google account where possible, and it stays yours if we stop working together.
Yes, a live dashboard comes with any management retainer. A standalone build for a business I do not manage ads for is a separate project.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.