The audit compares the business goal with the outcomes the advertising accounts report and optimise toward. We review conversion definitions, traffic relevance, budget allocation and the landing journey before proposing changes.

Findings need evidence: affected campaigns, the reporting period, the observed issue and a verification step. We distinguish confirmed problems from hypotheses that require a controlled test.

The written findings are yours to keep. If the evidence supports the current setup, the recommendation can be to preserve it and monitor the relevant measures.

What is included

The final account, page and implementation scope is agreed before work starts.

Full review of every live ad account across all platforms
Wasted spend analysis with specific figures
Campaign structure and bidding strategy assessment
Conversion tracking verification end to end
Search term and audience quality review
Landing page and conversion path check
Prioritised recommendations, delivered in five working days

Who this is for

Any business currently spending on ads that cannot say confidently what the spend returns, and anyone considering changing agency who wants an independent read first.

Scope, access and the written report

The accounts, markets and website pages included are agreed before the review starts. You receive a tailored quote and written deliverables without an obligation to purchase ongoing management.

How the work is delivered

Read-only ad account and Analytics access is the starting point. The review checks the conversion definitions, budget allocation, traffic relevance, landing journey and reporting against the commercial goal. Any implementation access needed for deeper inspection is agreed separately.

What to expect at handover

Standard delivery is five working days after the required access and brief are complete. You receive an evidence-based list of findings, priorities and verification steps. Campaign changes, tracking implementation and website development are separate work unless agreed. You keep the findings with no obligation to buy ongoing management.

See the full audit checklist · Understand measurement discrepancies

Check common lead-generation problems

Common questions

Read-only access to your ad accounts and Google Analytics is enough. You do not need to give anyone edit permissions for an audit.

That is fine. The findings are yours to keep and to hand to whoever you like, including your current agency.

This one examines your advertising accounts and measurement. The website audit examines the site itself. If you are spending on ads, start with this one, because wasted spend is usually the faster saving.

The audit reviews and documents the agreed accounts. Changes to bids, budgets, ads, tracking or website pages are implementation work and are agreed separately.

Priority considers the business impact, strength of evidence, implementation effort and dependencies. Measurement faults may need resolving before a campaign comparison is reliable. The report explains both the recommendation and how to check it.

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal

Performance Marketing Audit