Research and audits

Website Audit

What is broken, what it is costing you, and the order to fix it in.

A website audit connects technical findings to the visitor journey. We review whether important pages can be accessed, understood and navigated, then inspect how someone moves from a service explanation to an enquiry.

Each recommendation names the affected page, the observed problem and a way to verify the repair. Confirmed faults are separated from opportunities that need testing, so the next action is clear.

What is included

The final account, page and implementation scope is agreed before work starts.

Technical crawl covering indexation, redirects, broken links and duplicate content
Core Web Vitals and page speed analysis on mobile and desktop
On-page review of titles, headings, metadata and structured data
Site architecture and internal linking assessment
Conversion path review of the journey from landing page to enquiry or checkout
Mobile usability and accessibility checks
Prioritised fix list with effort and impact noted against each item

Who this is for

Businesses whose traffic or conversion rate has dropped without explanation, anyone planning a redesign who wants to know what to keep, and site owners paying for ads that land on pages nobody has ever examined.

Scope, delivery and handover

We confirm the website size, page set, access and review depth before quoting. The proposal distinguishes audit findings from any implementation work.

How the work is delivered

The review covers the agreed page set, crawl and index signals, canonical URLs, titles and descriptions, internal links, structured data and the conversion journey. Mobile performance is assessed using the evidence available; a lab observation and real-user Core Web Vitals are reported separately.

What to expect at handover

The report lists affected URLs, supporting evidence, priority, recommended action and a verification step. Standard delivery is five working days after the brief and access are complete. Large sites or unusual systems require a separate scope. Development and implementation are separate from the audit unless explicitly included.

Compare the marketing audit scope · Review crawler and content checks

Common questions

The audit is the report. We can carry out the fixes as a separate piece of work, or your developer can, since the list is written to be handed over directly.

Five working days. Larger sites with thousands of pages take longer to crawl and interpret.

Usually yes, because structural mistakes are cheapest to fix before you have built content and links on top of them.

A website audit examines technical access, content, navigation, performance and conversion paths. An AI visibility audit adds a documented sample of generated answers and citations. The resulting website recommendations may overlap.

Public pages can be reviewed without a login. Read access to Search Console and analytics adds indexing, query and visitor evidence. Any CMS or hosting access needed to investigate a specific fault is agreed separately.

Often paired with

Organic growth SEO, AEO and GEO Services Research and audits Performance Marketing Audit Research and audits Keyword Research

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal