Organic growth

SEO, AEO and GEO Services

Make your services easier to find in search and understand in AI answers, with useful content, clear business information and measurable enquiries.

Book a call Ask a question

Traditional SEO still matters and still works: technical health, site architecture, internal linking and content built against real search demand. That foundation has not changed.

Search engines and AI assistants can summarise information and link to supporting pages. Clear answers, original examples and accurate business details help people assess your services and make the content easier to interpret. Google states that its AI search features use the same SEO fundamentals; no special AI markup guarantees inclusion.

We work all three together because they share the same underlying research. The keyword work that informs your rankings also tells you which questions the answer engines are being asked.

What is included

The final account, page and implementation scope is agreed before work starts.

Technical audit covering crawlability, indexation and Core Web Vitals
Site architecture and internal linking strategy
Keyword and question research across search and answer engines
On-page optimisation and content briefs
Structured data and schema markup for eligibility in rich results
Content formatted for extraction: clear definitions and question-led headings
Monitoring of AI Overview and assistant citations where measurable

Who this is for

Service businesses that need their website to explain the offer clearly, attract relevant search demand and turn research into enquiries. Changes in clicks are investigated using query, ranking, demand and website evidence before attributing them to AI search.

Scope, deliverables and measurement

We agree the page set, target markets, research and implementation priorities before work begins. You receive a tailored proposal with clear deliverables and reporting measures.

How the work is delivered

The first stage establishes crawl and index status, canonical URLs, metadata, internal links and the important buyer questions. The delivery plan then identifies the pages to repair or develop, the supporting evidence required and the changes the website owner or developer must implement.

What to expect at handover

Reporting separates completed changes from outcomes: indexing, relevant search visibility, sampled AI mentions and citations, and qualified enquiries. Content approvals and specialist development are agreed in scope. Rankings, rich results and generated-answer placement cannot be guaranteed, and a special AI schema is not required.

Read the AI visibility testing method · See an illustrative measurement example

Get a documented AI visibility baseline

Our approach follows Google Search guidance on AI features and website eligibility: useful content and SEO fundamentals remain the foundation, with no special AI schema required.

Common questions

SEO supports discovery and visibility in search results. AEO focuses on answering specific questions clearly, and GEO considers how generative search mentions or cites your business. These are overlapping goals, not three separate technical checklists. For Google's AI features, the usual search eligibility and SEO fundamentals still apply.

There is no universal timeline. Technical repairs can be verified directly, while crawling, indexing and competitive visibility may change over a longer period. The monthly plan records what changed and what the available evidence shows, without promising a ranking or citation date.

They are useful to investigate when prospective customers use search summaries or AI assistants to research your services. Measure relevant mentions, links, visits and enquiries for your market. The value depends on your audience, and no provider can guarantee citations.

Yes. Paid search can provide query and conversion evidence for content planning, while organic content can support customer research. Each channel needs its own measurement; investing in both does not guarantee a lower acquisition cost.

Google says its AI search features do not require special schema or new AI text files. We prioritise crawlable, indexable pages, useful visible content, internal links and structured data that accurately describes that content. Other platforms' access requirements are checked separately.

We track completed fixes, indexing, relevant search queries, organic landing-page visits and qualified enquiries. For AI visibility, a documented sample records the question, platform, market and date, with brand mentions and website citations counted separately. A sample is not a measure of every answer users receive.

Often paired with

Research and audits Keyword Research Research and audits Website Audit Paid advertising Google Ads Management

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal