Research and audits
Keyword Research
The list of terms worth pursuing, what each is worth, and the ones everyone else is wasting money on.
Most keyword research produces a spreadsheet of ten thousand terms nobody ever uses. Useful research does the opposite: it narrows.
What matters is separating the terms that signal intent to buy from the ones that only signal curiosity, then working out which of them you can realistically win. A term with high volume and high competition is often worth less to you than three specific terms your competitors have not thought about.
The same research feeds both paid and organic, so it is not work you pay for twice.
What is included
Everything below is part of the work, not an upsell.
- Seed research from your products, services and existing traffic
- Competitor keyword gap analysis
- Search intent classification: informational, commercial, transactional
- Volume, difficulty and estimated cost per click for each term
- Question and long-tail research for AEO and GEO targeting
- Negative keyword list for paid campaigns
- A prioritised shortlist with a recommendation for each term
Who this is for
Businesses planning a new campaign or content programme, and anyone whose existing keyword list was inherited without ever being questioned.
Common questions
The tool gives you data. The value is in the filtering: knowing which terms convert, which are dominated by aggregators you cannot outrank, and which look weak but buy well. That judgement comes from running the campaigns, not the tool.
Your search terms report is the most honest keyword research there is. If you are running ads, I would start there rather than with a tool, and the result is usually more accurate.
Three to five working days for most businesses, depending on how many products or markets are in scope.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.