Research and audits

Keyword Research

The list of terms worth pursuing, what each is worth, and the ones everyone else is wasting money on.

The goal is a practical set of search themes tied to business decisions. We review the offer, target market, customer questions and available search or campaign data, then separate research questions from searches that suggest a provider comparison or purchase.

Each priority needs a destination and a purpose. We map terms to existing service pages, supporting guides or campaign groups, identify gaps and flag terms that should be excluded from paid tests.

Search volume, competition and cost estimates are uncertain planning inputs. Existing qualified-lead or sales data can strengthen priorities, while new opportunities remain hypotheses to test.

What is included

The final account, page and implementation scope is agreed before work starts.

Seed research from your products, services and existing traffic
Competitor keyword gap analysis
Search intent classification: informational, commercial, transactional
Volume, difficulty and estimated cost per click for each term
Question and long-tail research for AEO and GEO targeting
Negative keyword list for paid campaigns
A prioritised shortlist with a recommendation for each term

Who this is for

Businesses planning a new campaign or content programme, and anyone whose existing keyword list was inherited without ever being questioned.

Scope, turnaround and deliverables

Standalone research is quoted after confirming the products, services, languages and markets. Typical delivery is three to five working days once the brief and access are complete.

How the work is delivered

The research combines your offer and customer questions with available query and campaign data. The deliverable groups terms and questions by intent, maps them to landing pages or campaign themes, identifies exclusions and records the assumptions behind each priority.

What to expect at handover

Volume and competition estimates are planning inputs, not promised demand or conversions. Existing account data is used where available. You receive the research and page or campaign map; copywriting, new page builds and campaign implementation are separate unless included in the agreed scope.

Connect buyer intent with channel choice · Turn research into a site content plan

Connect keyword priorities to a test budget

Common questions

Tools supply estimates and suggestions. The service turns those inputs and your available account data into an intent map, page or campaign priorities, exclusions and a testable plan. New keywords are not assumed to convert before evidence is available.

Existing search terms and qualified-outcome data are useful starting points. We compare them with your current offer and target market, then identify gaps and exclusions instead of replacing observed evidence with a generic keyword list.

Three to five working days for most businesses, depending on how many products or markets are in scope.

No. Closely related searches with the same intent usually belong on one useful page. Separate pages are appropriate when the service, audience need or search intent is meaningfully different.

Customer questions reveal the definitions, comparisons and practical details a page should explain. We turn relevant questions into clear answers backed by the business's actual services and evidence, without assuming that a keyword or format guarantees an AI citation.

Often paired with

Organic growth SEO, AEO and GEO Services Paid advertising Google Ads Management Research and audits Website Audit

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal