A useful Google Ads review starts with the outcome the business wants: a qualified enquiry, an appointment or a sale. We compare that definition with the conversion actions used for reporting and bidding, then inspect search terms, location settings, campaign structure and the landing page.

Changes are prioritised by the evidence. Irrelevant queries may need exclusions; qualified traffic that does not enquire may point to an offer or landing-page problem. Each test records the change, its purpose and the outcome to review before increasing spend.

What is included

The final account, page and implementation scope is agreed before work starts.

Account audit and full structural rebuild where needed
Keyword research, match type strategy and negative keyword sculpting
Search, Shopping, Performance Max and remarketing campaigns
Ad copy writing and continuous testing
Bid strategy selection and budget pacing, reviewed weekly
Conversion tracking verification before any scaling
Live Looker Studio dashboard with spend, CPA and ROAS

Who this is for

Businesses already spending on Google who cannot say confidently what that spend returns, and anyone whose account has been left on automated bidding without the tracking to support it.

Scope and monthly management

Management is scoped around your markets, campaign types, goals and existing account. Advertising spend is separate. You receive the deliverables and commercial terms before deciding whether to proceed.

How the work is delivered

We first agree the market, offer, budget and business conversion. The initial review checks tracking, account structure and the landing journey; campaign changes then follow the evidence. Ongoing work includes optimisation and a dashboard, with decisions explained against the agreed lead or sales goal.

What to expect at handover

You keep ownership of the Google Ads account and data. Product feeds, website development and creative production are scoped when needed. Timelines and results depend on the starting account, market and available data; a budget or management fee does not guarantee leads.

Understand how management scope is agreed · Understand Ads and GA4 discrepancies

Questions to ask a Google Ads agency · Diagnose clicks without leads · Plan a service-business advertising budget

Common questions

The right starting budget depends on your market, conversion value, sales cycle and the amount of reliable data needed to judge the test. We scope the test around the decision you need to make rather than forcing a universal minimum.

The initial work identifies measurement and structural issues, then tests changes against the agreed goal. There is no universal result deadline: data volume, competition, the offer and the starting account all affect how quickly a reliable conclusion is possible.

Yes. Campaigns are built inside your own Google Ads account. If we stop working together, everything stays with you, including the historical data.

Performance Max can be worth testing when campaign goals, conversion signals, creative assets and any product feed are suitable. For lead generation, lead quality and offline outcomes need particular attention. Compare qualified outcomes and costs before deciding to scale.

The agreed scope covers campaign planning, account management, measurement checks and reporting. Advertising spend is paid separately to the platform. Product feeds, new landing pages, creative production and complex integrations are confirmed in the proposal.

Both are useful, but they answer different questions. A submitted form records an enquiry; your sales process determines whether it is qualified. Where suitable access and processes exist, we connect campaign reporting to agreed CRM stages and review cost per qualified lead.

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal

Google Ads Management