Facebook and Instagram campaigns need an offer, creative and destination that work together. We review the customer's problem, the available images or video, the enquiry journey and what happens after a lead arrives before choosing the first test.

The test plan separates creative angles, audience assumptions and conversion routes. Website leads, instant forms and messaging can be compared using qualified outcomes and follow-up quality. A lower reported cost per lead is useful only when the leads support the business goal.

What is included

The final account, page and implementation scope is agreed before work starts.

Account and pixel audit, including Conversions API setup
Campaign structure built for creative testing rather than micro-targeting
Ad copy and creative direction, with a testing schedule
Audience research, lookalikes and retargeting sequences
Catalogue and Advantage+ shopping campaigns for e-commerce
Weekly optimisation and budget reallocation
Live dashboard covering spend, purchases and return on ad spend

Who this is for

Businesses with a clear offer and capacity to follow up enquiries, plus ecommerce teams that can supply product information and creative assets. Existing advertisers can start with a review of campaign evidence and measurement.

Scope and creative responsibilities

The proposal defines the campaign objectives, creative responsibilities, testing plan and measurement work. Advertising spend and any additional production are confirmed separately.

How the work is delivered

The project starts with the offer, market, available creative and definition of a qualified outcome. We review measurement, agree the creative angles and organise the campaign tests. Performance is assessed using lead or sales quality as well as platform-reported volume.

What to expect at handover

We direct the creative and write copy. Photography, video shoots and other production are usually supplied by you or a specialist and are scoped separately. You retain ownership of the ad account. Pixel and server-side tracking are reviewed as part of the agreed measurement scope, without assuming they explain every performance change.

Compare a search-led and creative-led test · Check duplicate lead events

Review Meta Ads clicks without enquiries

Common questions

We direct it, write the copy and tell you exactly what to shoot and why. Production itself is usually better handled by you or a specialist, since nobody knows your product like you do.

Possible causes include the offer, creative, auction conditions, lead quality, landing-page problems and tracking gaps. We check the evidence before deciding whether Pixel or Conversions API work is part of the fix.

The starting set and refresh schedule depend on the offer, available assets, budget and test plan. We agree distinct creative angles and review the evidence before requesting more variants.

Choose the route your customers can complete and your team can follow up reliably. Messaging needs timely responses, instant forms need qualification and follow-up, and website leads need a useful landing page. Compare qualified enquiries and sales across a planned test instead of selecting by click cost alone.

Agree qualification criteria before launch, such as service fit, target market and readiness to buy. Record each enquiry's outcome in a CRM or lead sheet, then compare qualified lead cost and sales progression alongside the platform's reported results.

Let us scope the right next step.

Tell us what you are trying to improve and what is already in place. We will recommend the most useful starting point and provide a clear tailored scope before you commit.

Get a tailored proposal

Meta Ads Management