Paid advertising
Meta Ads Management
Facebook and Instagram campaigns for e-commerce and local services, where creative does most of the work and testing decides the winner.
Meta is a creative platform pretending to be a targeting platform. Audience settings matter far less than they used to, and the account that wins is usually the one testing more angles rather than the one with cleverer targeting.
That means the job is building a testing system: enough creative variants in rotation to learn something each week, a clean signal coming back through the Conversions API, and the discipline to kill what is not working before it eats the month.
What is included
Everything below is part of the work, not an upsell.
- Account and pixel audit, including Conversions API setup
- Campaign structure built for creative testing rather than micro-targeting
- Ad copy and creative direction, with a testing schedule
- Audience research, lookalikes and retargeting sequences
- Catalogue and Advantage+ shopping campaigns for e-commerce
- Weekly optimisation and budget reallocation
- Live dashboard covering spend, purchases and return on ad spend
Who this is for
E-commerce brands and local service businesses with something visual to show, and anyone whose Meta results collapsed after iOS tracking changes without the Conversions API being set up properly.
Common questions
I direct it and write the copy, and I will tell you exactly what to shoot and why. Production itself is usually better handled by you or a specialist, since nobody knows your product like you do.
Most often the Conversions API was never implemented, so Meta is optimising on incomplete data after browser tracking restrictions. That is a fixable problem and usually the first thing I check.
Three to five distinct angles to start, then a steady supply of two or three new variants a month. Meta exhausts creative faster than most people expect.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.