Google Ads Search Terms Report: How to Find Waste and Better Leads
A practical workflow for reviewing Google Ads search terms, excluding irrelevant traffic carefully and finding queries that can lead to better enquiries.
Insights
Notes on ads, tracking
and reporting.
Practical write-ups from live accounts. Mostly Looker Studio, GA4 and the platforms other people avoid.
Marketing Dashboard for a Service Business: Measure Leads and Sales
Build a marketing dashboard that connects spend to qualified leads and sales, with clear definitions, consistent periods and a practical review routine.
Service Page SEO: How to Help the Right Customers Find and Contact You
Build service pages around real buying questions, clear scope, credible proof and useful internal links. Follow a practical SEO checklist focused on enquiries.
Landing Page Checklist for Service Businesses: Turn Visits into Enquiries
Review your service landing page for offer clarity, mobile usability, proof, forms and tracking. Find what may be stopping visitors from making an enquiry.
How to Track Qualified Leads with GA4 and Your CRM
Connect website enquiries to real lead quality. Define GA4 events, CRM stages and reporting rules so campaign decisions reflect qualified leads.
Meta Ads Getting Clicks but No Enquiries? What to Check
Diagnose Meta Ads that attract clicks without useful enquiries. Review the offer, landing page, lead quality and follow-up before increasing spend.
How to Choose a Google Ads Agency for a Service Business
Compare Google Ads agencies on lead quality, account ownership, tracking and scope. Use these questions to choose the right partner for your service business.
How to Set a Google Ads Budget for a Service Business
Plan a Google Ads budget using customer acquisition costs, lead quality and realistic conversion assumptions, with a worked service-business example.
Google Ads Getting Clicks but No Leads? 9 Checks
Getting Google Ads clicks but no enquiries? Check tracking, search intent, location targeting and landing pages before increasing your budget.