How Google Ads Management Costs Are Scoped
Understand what affects Google Ads management costs, what should be included in a proposal, and how Pixel Pulse Media scopes work before you commit.
Insights
Notes on ads, tracking
and reporting.
Practical write-ups from live accounts. Mostly Looker Studio, GA4 and the platforms other people avoid.
What a Performance Marketing Audit Includes
Understand the access, measurement checks, campaign review and prioritised report included in a Pixel Pulse Media performance marketing audit.
AI Visibility Audit: A Worked Example with Sample Data
See a transparent AI visibility audit example: 50 planned checks, separate mention and citation rates, evidence records and a prioritised action plan.
Google Ads or Meta Ads for a Service Business?
Choose an initial advertising test using buyer intent, creative resources, lead quality and unit economics, with a clearly labelled cost example.
How to Find and Fix Duplicate Lead Conversions
A practical checklist for duplicate lead events: test a successful submission, inspect tag triggers, separate clicks from leads and verify the fix.
Why Google Ads and GA4 Conversion Numbers Differ
Compare Google Ads and GA4 fairly: align the action, reporting date, attribution, counting settings and source before changing your tracking.
AI Visibility: How to Check Whether AI Assistants Recommend Your Business
Run a repeatable AI visibility test, separate brand mentions from website citations, check crawler access and prioritise evidence-based website improvements.
How to Connect Google Ads to Looker Studio (and Build a Report Clients Actually Use)
Learn how to connect Google Ads to Looker Studio, choose the right metrics, calculate ROAS and CPA correctly, and build a client report people actually use.