Research and audits
Performance Marketing Audit
A full review of your ad accounts and tracking before you commit to anything ongoing. You keep the findings either way.
This is the entry point to everything else I do, and it is deliberately cheap. You get an honest read on what is working, what is being wasted and what I would change, whether or not you hire me afterwards.
In most accounts the same handful of things turn up: conversion tracking that counts the wrong action, budget spread across campaigns that cannot be measured separately, search terms nobody has looked at in months, and automated bidding running on a signal that was never verified.
If the account is in good shape, I will tell you that too. It happens, and saying so is worth more to me than a retainer taken on false pretences.
What is included
Everything below is part of the work, not an upsell.
- Full review of every live ad account across all platforms
- Wasted spend analysis with specific figures
- Campaign structure and bidding strategy assessment
- Conversion tracking verification end to end
- Search term and audience quality review
- Landing page and conversion path check
- Prioritised recommendations, delivered in five working days
Who this is for
Any business currently spending on ads that cannot say confidently what the spend returns, and anyone considering changing agency who wants an independent read first.
Common questions
Read-only access to your ad accounts and Google Analytics is enough. You do not need to give anyone edit permissions for an audit.
That is fine. The findings are yours to keep and to hand to whoever you like, including your current agency.
This one examines your advertising accounts and measurement. The website audit examines the site itself. If you are spending on ads, start with this one, because wasted spend is usually the faster saving.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.