Research and audits
Website Audit
What is broken, what it is costing you, and the order to fix it in.
A site can be slow, badly structured, invisible to search, or simply confusing to the person trying to buy from it, and often it is several of those at once. The difficulty is knowing which problem is actually costing money and which is a cosmetic complaint.
So the output is not a list of everything wrong. It is a ranked list, with the things that will move revenue at the top and the things that merely annoy a developer at the bottom.
What is included
Everything below is part of the work, not an upsell.
- Technical crawl covering indexation, redirects, broken links and duplicate content
- Core Web Vitals and page speed analysis on mobile and desktop
- On-page review of titles, headings, metadata and structured data
- Site architecture and internal linking assessment
- Conversion path review of the journey from landing page to enquiry or checkout
- Mobile usability and accessibility checks
- Prioritised fix list with effort and impact noted against each item
Who this is for
Businesses whose traffic or conversion rate has dropped without explanation, anyone planning a redesign who wants to know what to keep, and site owners paying for ads that land on pages nobody has ever examined.
Common questions
The audit is the report. I can carry out the fixes as a separate piece of work, or your developer can, since the list is written to be handed over directly.
Five working days. Larger sites with thousands of pages take longer to crawl and interpret.
Usually yes, because structural mistakes are cheapest to fix before you have built content and links on top of them.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.