Organic growth
SEO, AEO and GEO Services
Ranking in Google is no longer the whole job. Increasingly the answer is read aloud or summarised by an AI, and the question is whether it cites you.
Traditional SEO still matters and still works: technical health, site architecture, internal linking and content built against real search demand. That foundation has not changed.
What has changed is where the answer gets delivered. A growing share of searches now end without a click, because an AI Overview or an assistant answered the question directly. Being the source that answer is drawn from is a different optimisation problem, and it rewards clear definitions, structured data, question-led headings and content that states its conclusion plainly rather than burying it.
I work all three together, because they share the same underlying research. The keyword work that informs your rankings also tells you which questions the answer engines are being asked.
What is included
Everything below is part of the work, not an upsell.
- Technical audit covering crawlability, indexation and Core Web Vitals
- Site architecture and internal linking strategy
- Keyword and question research across search and answer engines
- On-page optimisation and content briefs
- Structured data and schema markup for eligibility in rich results
- Content formatted for extraction: clear definitions and question-led headings
- Monitoring of AI Overview and assistant citations where measurable
Who this is for
Businesses that want traffic which keeps arriving after the ad budget stops, and anyone noticing their clicks falling while impressions hold steady, which is usually AI Overviews absorbing the answer.
Common questions
SEO aims to rank a page in the list of search results. AEO aims to have your content used as the direct answer in a snippet or voice result. GEO aims to have your content cited by generative AI assistants. They overlap heavily, but the formatting and structure that wins each is slightly different.
Technical fixes can show within weeks. Ranking improvements on competitive terms usually take four to six months, and content-led growth compounds over a year or more. Anyone promising faster is selling something else.
It matters most if your audience asks questions an AI can answer without sending a click. For informational queries it already matters a great deal. For transactional queries the traditional result still dominates, so the balance depends on what you sell.
They work better together. The same keyword data feeds both, paid results tell you which terms convert before you invest months in ranking for them, and organic lowers what you need to spend over time.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.