Paid advertising
Google Ads Management
Search, Shopping, Performance Max and remarketing, built around what actually sells rather than what the platform recommends by default.
Most accounts I take over are not underperforming because the ads are badly written. They are underperforming because budget is spread across campaigns that were never structured to be measured, bidding toward a conversion signal that counts the wrong thing.
So the first thing I do is separate what is working from what only looks like it is. That usually means rebuilding the account structure, cutting the search terms quietly draining budget, and making sure every conversion the account bids toward is one you would actually invoice for.
What is included
Everything below is part of the work, not an upsell.
- Account audit and full structural rebuild where needed
- Keyword research, match type strategy and negative keyword sculpting
- Search, Shopping, Performance Max and remarketing campaigns
- Ad copy writing and continuous testing
- Bid strategy selection and budget pacing, reviewed weekly
- Conversion tracking verification before any scaling
- Live Looker Studio dashboard with spend, CPA and ROAS
Who this is for
Businesses already spending on Google who cannot say confidently what that spend returns, and anyone whose account has been left on automated bidding without the tracking to support it.
Common questions
Around $2,000 a month is the practical floor. Below that there is rarely enough conversion data for the bidding algorithms to learn from, and results become noise rather than signal.
Structural fixes and wasted spend cuts usually show within two to three weeks. Meaningful improvement in cost per acquisition typically takes six to eight weeks, because automated bidding needs a learning period after any significant change.
Yes. Campaigns are built inside your own Google Ads account. If we stop working together, everything stays with you, including the historical data.
It depends on your feed quality and how well your conversion tracking is set up. Performance Max works well for e-commerce with a clean product feed, and poorly for lead generation where the conversion signal is weak. I would rather tell you it is wrong for you than run it because it is fashionable.
Start with an audit.
A full review of your account and site before you commit to anything ongoing, delivered in five working days for $150. You keep the findings whether or not we work together.